A 21 Savage Look Into – Business Income, Risk, & Expenses

A Conclusion to Side Hustle 101 Series 

Income

Music has always played a big part in people’s life.  Reading through my blog over the years, you will see that it is always top of mind for me. So when I drop some knowledge on the subject of income I could reference:

·         21 Savage – A Lot

·         YG – Big Bank

·         Jay Z – Big Pimpin

But I’d rather hit you with a simple rule I learned I learned from Warren Buffett: “Never Lose Money”. His second rule: “Remember Rule #1”. J  This rule is so crucial I use it as a baseline for my other pillars now:

·         “Never Lose Faith”

·         “Never Stop Learning”

·         “Stay Healthy”

Make sure your business and investments make more money than they lose and life becomes a lot easier. Stress over risks to your business and try to get the best return on your investment when you have expenses.

Risk Management

I spend most of my time stressing over things that will derail my pillars in life and my investments. If I’m eating unhealthy, why not cut back on sugar (easier said than done). If I want to reduce stress, why not focus on prioritization, time management, prayer, and meditation. You get the picture, but many people don’t think about risks UNTIL well they hit them in the face. A few examples:

·         Boeing – Recent crashes that have taken hundreds of lives may possibly be linked to not updating airplane software and a lack of pilot training.

·         Equifax – How ironic is it that the company responsible for our credit scores, history, and maintaining so much of our personal data is hacked ( A close second: Ashley Madison’s website hack and they promote discreet relationships for married people)

·         Lululemon – How smart was it for an athleisure company executive to mock curvier women who wear their clothes when that is your primary customer base

·         Netflix – How about when you do nothing wrong like Netflix, but you have the new “risk” that Apple’s new TV streaming service is now dubbed the ‘Netflix killer’

Well I think you get the point…consider all risks and focus on the biggest ones…your company depends on it.

Expenses

This is no one’s favor subject so let’s make it fun by keeping it simple. There is a reason why so many businesses were started in garages…for the free rent J So stop trying to play the part until you actually have money rolling in. Can you work out of your home or garage and forgo that pricey co-working space.? Do you have expensive software when you have one customer? I saw a show where a small business was going to trade shows every year and losing money (why go?).  Don’t get me started on a company car!!. I constantly evaluate: Office Location vs Co-Working vs Home-based; Software vs Spreadsheet; and Personal Car vs Company Car. Grow your business and make sure that next expense helps increase your bottom-line in the future.   After two good years, I decided to pick up the fully loaded BMW X5 e40 company car (I still have my personal SUV because that's for personal use). In the words of J. Cole on 21 Savage’s “A Lot” à ‘How Many Faking They Streams…I Can See Behind the Smoke and Mirrors People ain’t as Big as They Seem”.   Don't fake your streams and get a car you and your business can't support. Stay humble and grow your business smartly. Peace

Pics of my Company Car (and yes I plug in to get roughly 600 mpg...call me cheap)

Side Hustle 101 - Are You Open for Business?

My last post was entirely dedicated to ensuring that you have your legal affairs in order.  Many people get started and don't understand the risks a business may pose to their wallets. That's why business formation and how you choose to legally organize or incorporate is key. So here is my list of items to slowly check off to ensure you "Are Open for Business":

1) Legal Document Setup - If you don't feel comfortable documenting your own articles of organization, make sure you get help from from your local Small Business Association, online legal services (like Legal Zoom), or if more complicated a lawyer.  I went the route of documenting my own articles of organization for the challenge and found many helpful resources on the Internet. AND don't forget to designate who are all of your managing directors are and clearly specify the percentage of ownership within the company.

2) Domain Registration - In the digital world, it's critical to have a unique name and formally register your domain name.  YES, every good name is taken, but get creative why do you think we all have Google, Bing, and Yahoo at the top of our minds when on Internet. Your domain will allow you to have your own email domain address and website.

3) Email and Physical Address Setup - While not easy to setup, use your domain to get a non GMAIL, LIVE, or YAHOO address. It's not an immediate need but this addition to your business helps give you a professional look.  While not critical, many people often use remote mailboxes and co-working spaces to keep the professional look on all legal documents.

4) Taxes, Accounting, Invoicing, Expenses - I spent 3+ months reading the tax code. I personally think this is THE MOST important section of business to understand...but I am biased as I have an accounting background. By reading the IRS tax code, it helped me understand what legal structure I wanted to form, when to pay my estimated taxes, how to form and fund my 401K plan, what expenses I should consider.

Other key items items needing to be setup:
- Website
- Phone
- Logo / Letterhead / Business Cards
- Bank Account Setup
- Methods for accepting payments
- Internet and Connecting your Business
- Computers
- Staffing

My rule of thumb is to crawl first.  Spend a few months and get the first 4 items listed above rock solid. Then add things only as they become necessary. If you are an internet based business add a website immediately. When it is time to expand then you can learn to walk and run. I hope you found this helpful. I'll write one more post of the accounting and expenses and we'll get back investing and other fun subjects.

Side Hustle 101 - Start Your Business

Started from the bottom...now we're here.  If you are starting a new business, I suggest investing your first few weeks or months developing your business plan by defining what product or service offering you plan to provide for customers. You should know if your business primary focuses on businesses (B2B) or is your focus on consumers (B2C). I often ask people how will you make money, what does it cost (expenses and overhead) to make money, and how many competitors are out there trying to take business away from your you and your company. My favorite is can your business be easily copied? Lastly what is your exit plan or at what price would you sell if you were made an offer. 

I've had a chance to participate in a few discussions or pitches and often you will hear the same responses from new and experienced business persons:
- My business is unique
- I do not know my costs, but it will not cost too much OR these costs are needed
- My services are for everyone
- I do not have any competition because I will work harder
- This business is not for sale

I do not blame anyone that responds this way because it is often human nature and when you start a business it is personal and many treat the company like their baby. But when it comes time to invest and I am running through my risk management checklist, I mentally note that this entrepreneur may not be strong in running a business and bad governance is a never a good investment.  I usually ask one question which ends my investment process: "Can I see your business plan?"

So my challenge to entrepreneurs: Learn to Develop A Business Plan.

Then have as many people as possible read it, question it, and be comfortable going back to the drawing board when tough question arise. Also, make a mental note that if you respond with one of the common answers above you may have more work to do.  Then, I recommend watching as many episodes as possible of really good business shows like "Shark Tank" or the "The Profit" that are featured on CNBC.  Chances are you will hear someone with a similar business idea as yourself and it serves as a really good opportunity to prepare yourself on how to answer those questions AND see your competition in action.

This applies to entrepreneurs, your real estate business if you're a landlord, and your financial investments if you're a money manager.  Have a plan and know your numbers (the budget).  Who cares what the hustle is as long as it's making you money (and legal).  And as Mr. Wonderful said from the investment show "Shark Tank" if your business is not making money in 3+ years...it's basically a hobby. I tend to agree as it aligns with Warren Buffett's number 1 rule to investing: "Never Lose Money".

My Personal Experience: I've started a consulting practice which has been thriving now for 2 years. I've kept it barebones and will expand when the risks make sense, so the math is simple not much expenses but I the profits are more than I would make as a salaried employee (accounting for benefits and retirement planning) I have complimented that with a rental property that I manage, and a financial investment portfolio that I manage. All of these need a well thought out plan and when the risks don't equal the reward it's time for me to walk away or exit from any or ALL of these investments.