Side Hustle 101 - Are You Open for Business?

My last post was entirely dedicated to ensuring that you have your legal affairs in order.  Many people get started and don't understand the risks a business may pose to their wallets. That's why business formation and how you choose to legally organize or incorporate is key. So here is my list of items to slowly check off to ensure you "Are Open for Business":

1) Legal Document Setup - If you don't feel comfortable documenting your own articles of organization, make sure you get help from from your local Small Business Association, online legal services (like Legal Zoom), or if more complicated a lawyer.  I went the route of documenting my own articles of organization for the challenge and found many helpful resources on the Internet. AND don't forget to designate who are all of your managing directors are and clearly specify the percentage of ownership within the company.

2) Domain Registration - In the digital world, it's critical to have a unique name and formally register your domain name.  YES, every good name is taken, but get creative why do you think we all have Google, Bing, and Yahoo at the top of our minds when on Internet. Your domain will allow you to have your own email domain address and website.

3) Email and Physical Address Setup - While not easy to setup, use your domain to get a non GMAIL, LIVE, or YAHOO address. It's not an immediate need but this addition to your business helps give you a professional look.  While not critical, many people often use remote mailboxes and co-working spaces to keep the professional look on all legal documents.

4) Taxes, Accounting, Invoicing, Expenses - I spent 3+ months reading the tax code. I personally think this is THE MOST important section of business to understand...but I am biased as I have an accounting background. By reading the IRS tax code, it helped me understand what legal structure I wanted to form, when to pay my estimated taxes, how to form and fund my 401K plan, what expenses I should consider.

Other key items items needing to be setup:
- Website
- Phone
- Logo / Letterhead / Business Cards
- Bank Account Setup
- Methods for accepting payments
- Internet and Connecting your Business
- Computers
- Staffing

My rule of thumb is to crawl first.  Spend a few months and get the first 4 items listed above rock solid. Then add things only as they become necessary. If you are an internet based business add a website immediately. When it is time to expand then you can learn to walk and run. I hope you found this helpful. I'll write one more post of the accounting and expenses and we'll get back investing and other fun subjects.

Side Hustle 101 - Own Your Business

I wanted to continue my Side Hustle series with a discussion on owning a business.  The series kicked off with a previous post on "Starting Your Business" which serves as a reminder take your time to find a business that is unique, fills a need, and can profitably grow over time.  If it's not unique, it could eventually be copied one day and you don't want to compete by having to lower your price. If it does not fill a need, customers may not see the value in repeatedly buying your product or service. If your business does not turn a profit in 2-3 years, then you may have a hobby (instead of a business) that is exciting but will also suck you dry over time.  Again my challenge to you is to spend an enormous amount of time developing a business plan then find people from all different backgrounds to poke holes in your ideas which will make you and your plan stronger.

I joke, if you can't explain to me what you do in one or two sentences THEN you may not even know exactly what your business is.  I didn't truly appreciate the value of a well-thought out mission statement until I listened to recently retired PepsiCo CEO Indra Nooyi on a podcast simply describe how she viewed and chose to run PepsiCo's various businesses. The company's products range from salty snacks and sugary sodas to juices, water and breakfast food.  On the podcast, I was memorized by how she artfully danced around the conflicting products by saying: "We make things that are Fun For You (salt and sugar), Better for You (Oatmeal, diet), and Good for You (water). In those few words, I could envision how they brought Doritos, Mountain Dew, Diet products, water, and breakfast foods all together under one umbrella.  The genius in this vision is they want you to have a Pepsi product in your hand NO matter the event NOR time of day.

Owning Your Business
Take calculated risks and get your business up and running without trying to spend tons of money. I can't believe how often I ask someone: "Why do you have a fancy business card, calendars, computers, and chairs if your business is not making money?" Our challenge is NOT to worry about looking the part, simply hustle until you are doing so well that the business forces you to become more efficient. This theme applies to many things in life: Spirituality, Sports, Volunteering, Business...just compete | just serve | just do work. 

I'll end with make sure you "Own Your Business". This is a crucial step in setting up your business, also called business formation.  You must determine what business structure fits best for you:

• Sole Proprietorship
• General Partnership
• Limited Liability Company (LLC) - Solo Member or Multi-Member
• Limited Liability Partnership (LLP) 
• Corporation structure - C Corp or S Corp

Invest in yourself and know the difference from a legal and tax perspective so that you can simply focus on your business.  Many people forget that you can change the business structure over time as your company grows. My personal example is I have a very simple business and was perfectly fine being a Sole Proprietor because finding work as a consultant wasn't difficult and I wasn't taking on lots of risk.  Well two years later, things are going well and talk of expansion and more growth means a different structure may be needed to manage the new risks I see on the horizon (bigger clients, more services, personal liability).

Why do I do this: Because a long time ago I told myself if I were to bet on anything, I would bet on myself. I know my strengths and weaknesses. Growing up not well off, I decided if I'm going to lose anything (especially money) I only want one person to blame: Me. This was reinforced over time through the greats like Warren Buffet, Oprah Winfrey, Michael Jordan, Jay Z, Dr. Dre, Sean Combs, Master P and now even J. Cole. They've talked about being independent, owning your own masters, negotiating your own deal, being bout it bout it. That what drives me because I've been working most of my life to get to a point where I can make deals on my own terms. Reducing debt, passing up on "wants" as much as possible, valuing every dollar, and investing in yourself will put you on the path that says: If I ever feel like my salary isn't right, my offer is too low, or I'm being disrespected, I'm gonna GO OUT AND NEGOTIATE A BETTER DEAL FOR MYSELF.  And if you can do it better: GO BUILD THAT NEXT BUSINESS AND YOU CALL THE SHOTS.  If the timing is not right, don't worry...be patient and improve your skills constantly until you're ready to take the next leap.