Oh Snapchat - What's the Difference Between Speculation + Investing

 Hello All - I've got a lot of things cooking, as day by day we incrementally improve our lives and the lives of others. More to come on what we've been up to. Really quickly --- I read an article about passive investing and the focus of the article is there is no such thing. I somewhat agree with the premise, but one must know the term usually stems from a financial and tax code designation of whether you are "active" in the management of a business or "passive".  It's only natural that other areas within the business and investment world have piggybacked off of this term. 

It was a cute discussion but not very helpful in the sense that legally you must determine whether you are an active participant in a business and how it functions. Quite simply, if you are not active --- you are considered a passive manager --- or in simpler terms it's NOT your day job. 

I wanted to change the objective of the topic and focus on what we agree on. We agree that there is really no such thing as being a "passive" or "part-time", or "arm-chair" investor in anything that you do in life. Think about how I view investing --- it's more akin to planting seeds. When you plant seeds you must dig, till the land, plant seeds, fertilize, water, prune, and pick the fruits of your labor. So if you find an investment that doesn't take this kind of maintenance in life please, please SHOW me. I believe in the theory that there are main hustles and side hustles. It's simply a way of "prioritizing" your investments. For me my hustles include:

• Private Sector Employment (aka Main Hustle, aka 9-5 job)
• Small Business Owner (aka: Side Hustle Number 1)
• Real Estate Owner (aka: Side Hustle Number 2)
• Stock Market Investor (aka: Side Hustle Number 3)

I search for balance in life and also in my investments or hustles. There are days, weeks, months where my Side Hustles eclipse what I earn in my main hustle. Those are great times and some days, although rarely nowadays, my main hustle is primary source of income. While many say this means I'm too busy, I say it FREES me up to spend more time focusing on my #1 priority - family, friends, freedom. When adversity or life events hit, I am phased but like a prize fighter this structure allows me to bounce back quicker...working on my core...my pillars. 

The old American saying goes if you don't stand for something, you'll fall for anything (I think, remember I'm African). It also should say if you don't own anything, you'll be cornered by anything. Life will take its best shot and we bounce back quickly through our beliefs, values, family, friends, and inner spirit. Not by what special interests say you should do --- which are often in their best interests...not yours.

I share this story because I decided to speculate this week. I did absolutely NO research into the trade I made. I was listening to my PM stock updates and there was a discussion about "unusual activity" being seen in Snapchat, the social media platform. I don't use SNAP and had done no research and simply made a small bet based on this news briefing. I was prepared to LOSE the amount invested. In 24 hours, this bet performed brilliantly. I had no clue Snapchat was reporting it's earning (or how much money it made in the last quarter) and they reported a very positive outlook. I should have done better due diligence, but I knew the difference:

Snapchat - Say Cheese to Speculation ($200 in 24 Hours):

Investing - Want to invest, watch my boy Rick Ross. He prime hustle is rapping. The small business  he owns is his record label (Maybach Music Group). He owns Wingstop franchises, I believe an adult entertainment club off of the water in Miami (I don't judge), and I would say he has an impressive real estate portfolio. He owns the old Evander Holyfield Estate --- ALL 254 acres of it and just purchased 87 more acres of land in Georgia where land is much cheaper than S. Florida. Job well done Rozay. You take everything away from him and at least he has land --- land to build on or even camp on should times ever get rough (but I doubt that will happen...he's planting seeds). Don't let special interests take options away from your life...nurture your pillars, invest in yourself, and to a better future.

Source: Rick Ross, Instagram 

A 21 Savage Look Into – Business Income, Risk, & Expenses

A Conclusion to Side Hustle 101 Series 

Income

Music has always played a big part in people’s life.  Reading through my blog over the years, you will see that it is always top of mind for me. So when I drop some knowledge on the subject of income I could reference:

·         21 Savage – A Lot

·         YG – Big Bank

·         Jay Z – Big Pimpin

But I’d rather hit you with a simple rule I learned I learned from Warren Buffett: “Never Lose Money”. His second rule: “Remember Rule #1”. J  This rule is so crucial I use it as a baseline for my other pillars now:

·         “Never Lose Faith”

·         “Never Stop Learning”

·         “Stay Healthy”

Make sure your business and investments make more money than they lose and life becomes a lot easier. Stress over risks to your business and try to get the best return on your investment when you have expenses.

Risk Management

I spend most of my time stressing over things that will derail my pillars in life and my investments. If I’m eating unhealthy, why not cut back on sugar (easier said than done). If I want to reduce stress, why not focus on prioritization, time management, prayer, and meditation. You get the picture, but many people don’t think about risks UNTIL well they hit them in the face. A few examples:

·         Boeing – Recent crashes that have taken hundreds of lives may possibly be linked to not updating airplane software and a lack of pilot training.

·         Equifax – How ironic is it that the company responsible for our credit scores, history, and maintaining so much of our personal data is hacked ( A close second: Ashley Madison’s website hack and they promote discreet relationships for married people)

·         Lululemon – How smart was it for an athleisure company executive to mock curvier women who wear their clothes when that is your primary customer base

·         Netflix – How about when you do nothing wrong like Netflix, but you have the new “risk” that Apple’s new TV streaming service is now dubbed the ‘Netflix killer’

Well I think you get the point…consider all risks and focus on the biggest ones…your company depends on it.

Expenses

This is no one’s favor subject so let’s make it fun by keeping it simple. There is a reason why so many businesses were started in garages…for the free rent J So stop trying to play the part until you actually have money rolling in. Can you work out of your home or garage and forgo that pricey co-working space.? Do you have expensive software when you have one customer? I saw a show where a small business was going to trade shows every year and losing money (why go?).  Don’t get me started on a company car!!. I constantly evaluate: Office Location vs Co-Working vs Home-based; Software vs Spreadsheet; and Personal Car vs Company Car. Grow your business and make sure that next expense helps increase your bottom-line in the future.   After two good years, I decided to pick up the fully loaded BMW X5 e40 company car (I still have my personal SUV because that's for personal use). In the words of J. Cole on 21 Savage’s “A Lot” à ‘How Many Faking They Streams…I Can See Behind the Smoke and Mirrors People ain’t as Big as They Seem”.   Don't fake your streams and get a car you and your business can't support. Stay humble and grow your business smartly. Peace

Pics of my Company Car (and yes I plug in to get roughly 600 mpg...call me cheap)

Side Hustle 101 - Own Your Business

I wanted to continue my Side Hustle series with a discussion on owning a business.  The series kicked off with a previous post on "Starting Your Business" which serves as a reminder take your time to find a business that is unique, fills a need, and can profitably grow over time.  If it's not unique, it could eventually be copied one day and you don't want to compete by having to lower your price. If it does not fill a need, customers may not see the value in repeatedly buying your product or service. If your business does not turn a profit in 2-3 years, then you may have a hobby (instead of a business) that is exciting but will also suck you dry over time.  Again my challenge to you is to spend an enormous amount of time developing a business plan then find people from all different backgrounds to poke holes in your ideas which will make you and your plan stronger.

I joke, if you can't explain to me what you do in one or two sentences THEN you may not even know exactly what your business is.  I didn't truly appreciate the value of a well-thought out mission statement until I listened to recently retired PepsiCo CEO Indra Nooyi on a podcast simply describe how she viewed and chose to run PepsiCo's various businesses. The company's products range from salty snacks and sugary sodas to juices, water and breakfast food.  On the podcast, I was memorized by how she artfully danced around the conflicting products by saying: "We make things that are Fun For You (salt and sugar), Better for You (Oatmeal, diet), and Good for You (water). In those few words, I could envision how they brought Doritos, Mountain Dew, Diet products, water, and breakfast foods all together under one umbrella.  The genius in this vision is they want you to have a Pepsi product in your hand NO matter the event NOR time of day.

Owning Your Business
Take calculated risks and get your business up and running without trying to spend tons of money. I can't believe how often I ask someone: "Why do you have a fancy business card, calendars, computers, and chairs if your business is not making money?" Our challenge is NOT to worry about looking the part, simply hustle until you are doing so well that the business forces you to become more efficient. This theme applies to many things in life: Spirituality, Sports, Volunteering, Business...just compete | just serve | just do work. 

I'll end with make sure you "Own Your Business". This is a crucial step in setting up your business, also called business formation.  You must determine what business structure fits best for you:

• Sole Proprietorship
• General Partnership
• Limited Liability Company (LLC) - Solo Member or Multi-Member
• Limited Liability Partnership (LLP) 
• Corporation structure - C Corp or S Corp

Invest in yourself and know the difference from a legal and tax perspective so that you can simply focus on your business.  Many people forget that you can change the business structure over time as your company grows. My personal example is I have a very simple business and was perfectly fine being a Sole Proprietor because finding work as a consultant wasn't difficult and I wasn't taking on lots of risk.  Well two years later, things are going well and talk of expansion and more growth means a different structure may be needed to manage the new risks I see on the horizon (bigger clients, more services, personal liability).

Why do I do this: Because a long time ago I told myself if I were to bet on anything, I would bet on myself. I know my strengths and weaknesses. Growing up not well off, I decided if I'm going to lose anything (especially money) I only want one person to blame: Me. This was reinforced over time through the greats like Warren Buffet, Oprah Winfrey, Michael Jordan, Jay Z, Dr. Dre, Sean Combs, Master P and now even J. Cole. They've talked about being independent, owning your own masters, negotiating your own deal, being bout it bout it. That what drives me because I've been working most of my life to get to a point where I can make deals on my own terms. Reducing debt, passing up on "wants" as much as possible, valuing every dollar, and investing in yourself will put you on the path that says: If I ever feel like my salary isn't right, my offer is too low, or I'm being disrespected, I'm gonna GO OUT AND NEGOTIATE A BETTER DEAL FOR MYSELF.  And if you can do it better: GO BUILD THAT NEXT BUSINESS AND YOU CALL THE SHOTS.  If the timing is not right, don't worry...be patient and improve your skills constantly until you're ready to take the next leap.

Side Hustle 101 - Start Your Business

Started from the bottom...now we're here.  If you are starting a new business, I suggest investing your first few weeks or months developing your business plan by defining what product or service offering you plan to provide for customers. You should know if your business primary focuses on businesses (B2B) or is your focus on consumers (B2C). I often ask people how will you make money, what does it cost (expenses and overhead) to make money, and how many competitors are out there trying to take business away from your you and your company. My favorite is can your business be easily copied? Lastly what is your exit plan or at what price would you sell if you were made an offer. 

I've had a chance to participate in a few discussions or pitches and often you will hear the same responses from new and experienced business persons:
- My business is unique
- I do not know my costs, but it will not cost too much OR these costs are needed
- My services are for everyone
- I do not have any competition because I will work harder
- This business is not for sale

I do not blame anyone that responds this way because it is often human nature and when you start a business it is personal and many treat the company like their baby. But when it comes time to invest and I am running through my risk management checklist, I mentally note that this entrepreneur may not be strong in running a business and bad governance is a never a good investment.  I usually ask one question which ends my investment process: "Can I see your business plan?"

So my challenge to entrepreneurs: Learn to Develop A Business Plan.

Then have as many people as possible read it, question it, and be comfortable going back to the drawing board when tough question arise. Also, make a mental note that if you respond with one of the common answers above you may have more work to do.  Then, I recommend watching as many episodes as possible of really good business shows like "Shark Tank" or the "The Profit" that are featured on CNBC.  Chances are you will hear someone with a similar business idea as yourself and it serves as a really good opportunity to prepare yourself on how to answer those questions AND see your competition in action.

This applies to entrepreneurs, your real estate business if you're a landlord, and your financial investments if you're a money manager.  Have a plan and know your numbers (the budget).  Who cares what the hustle is as long as it's making you money (and legal).  And as Mr. Wonderful said from the investment show "Shark Tank" if your business is not making money in 3+ years...it's basically a hobby. I tend to agree as it aligns with Warren Buffett's number 1 rule to investing: "Never Lose Money".

My Personal Experience: I've started a consulting practice which has been thriving now for 2 years. I've kept it barebones and will expand when the risks make sense, so the math is simple not much expenses but I the profits are more than I would make as a salaried employee (accounting for benefits and retirement planning) I have complimented that with a rental property that I manage, and a financial investment portfolio that I manage. All of these need a well thought out plan and when the risks don't equal the reward it's time for me to walk away or exit from any or ALL of these investments.

   

Side Hustle 101 - Pay Yourself First with a Solo IRA / 401K

Retirement Planning - 401(k) Plans

I'm back because it is year end time.  Today is an alert to pay yourself first. If you ONLY have a W-2 Hustle, my hope is that your employer give you benefits that allow you to contribute to a 401(k) type of plan.  The goal is to do whatever it takes to make sure that you contribute the maximum amount to your plan. This is a big deal because it reduces your taxable income. Yep, if you're not maxing your contribution, you are basically paying extra in taxes in each year. It's also good to know how much your employer contributes via a matching program.  Many companies match your contribution up to a capped amount of about 3%.  

Solo 401(k)

For my independent contractors, entrepreneurs, and sole proprietors, you should have a Solo IRA / Solo 401(k) plan. The equivalent retirement plan to the 401(k) plan offered to W-2 hustlers. I'm not going to get into the specifics of how to sign up for one because its a whole post unto itself...but just know you enjoy the same benefits as your W-2 friends and more.  For instance, the federal government allows you to provide a matching program just like "big" corporations do and trust me the matching is much better.  

Maximum Contribution Limit: The contribution limit for any employee (W-2 or Independent Contractor) who participate in 401(k) plans has increased from $18,000 to $18,500 for the 2018 tax year. Source of Authority: IRS, check their website if you're unsure where to look.

Quick reminder to pay yourself first before the end of the year. 

Side Hustles 101 - Risk vs Reward

When I write, my goal is not only to express myself but to motivate others that it is not that difficult to invest IN yourself, FOR yourself and for your future. There are examples everyday, similar to General Motors, that company's are willing to do whatever it takes to bring their costs down and that includes recent layoffs to the tune of roughly 14,000 people. Now being an urban economist I remind people it's the game, the hustle, and it will always be that way why???...because it's called "supply" and "demand". Now I'm not much of a math guy BUT: Less demand means less cars = layoffs.

It reminded me of my winters in Chicago and trying to make the train on time.  It just never happened! And of course I need a list of things to blame: why did it have to snow, why are there bad drivers, why is every light red, why did I wear dress shoes that day, why is the train on time, and why isn't someone who sees me on the damn train telling the conductor to wait. So over time (trust me a over a long period of time), I learned to be more aware of my surroundings. Back then, I begin taking my computer home AND when I have one of those potential day horrible snow days...I stopped running to the train and stayed at home... logged in, messaged my team at work, and worked remotely.

It was so simple I kept wondering why I didn't do it sooner. This is how I view side hustles like investing. You can keep doing what everyone else is doing...OR you can unplug, be more aware, better your life and be prepared for the snowy days of life. I often used to joke with people many years ago that soon I would be going to work for the extra income it provided. Note, the key word being extra...supplemental...in addition to. Get yourself a side hustle because while there is blame to go around...I tell people to stop running after the train.

Side Hustle 101
I don't knock any side hustles, gigs, hacks (or whatever slick name people want to call it today) but I do remind people it should have a decent risk/reward trade-off and you should be super conscious of your time. Because the most important commodity in life is ironically your time. Many years ago, when I understood this basic principle, I purposely chose investing. It doesn't take much of my time...I think...and the rewards are pretty good and it's not even something I do full time. But investing has allow me to prepare for the snow day, the blizzard, and anything life throws my way. For me, Side Hustling = Freedom Insurance, many fear the knock on the door...I prefer to yell "I'm Busy at The Moment".

 Myth Busting - I've learned recently that people view some of the things I do are RISKY. The FUNNIEST thing is that I view myself as one of the most risk-adverse person(s) out there.  My profession confirms this theory.  I stay risk adverse because I learned early on that to actually make money to have to be a really good steward of money. Don't take huge ridiculous risks and wait for opportunities that are in your favor. I have learned this from Wall Street, Hip-Hop, and Corporate America...3 very similar industries that recognize one simple rule: BIG BANK TAKE LITTLE BANK. I wait for situations where I have a great chance to win...and then I invest or buy on my terms. This is one reason why I taught myself to play poker. I hate the game because I'm scared to lose money but oddly the principles of poker are amazing at teaching you patience needed to invest. I learned most people just want to play every hand and get in on the action. The greats ones often sit and wait for the right odds.

 And I can't leave without a little stock update. Since we are on the topic of Risk vs Reward, hopefully you recall my write up of Radisys: Radisys Risk vs Reward

Radisys Update:  My update today is Radisys just announced the government approved its merger with Reliance JIO and the acquisition date will be December 7. Go back and read my write-up on August 1st and for those of you that did enjoy that 15%+ gain in 3 months. I liked the trade so much I bought it in my personal account, my retirement account and sent a text to anyone that would listen.