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Friday, April 30, 2021

Invest in Your Health Pt. 1 | Prism - Esusu | Prism - Nas, KD and Coinbase

  


Investing In Yourself – Using Pillars to Build Your Core
Setting Budgets + Saving for Black Swans


How to Open My First Brokerage Account

Diversify your Life (Mind, Body, Soul, + Investments)

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Also Coming Soon - a series on #HowtoInvest. People have been reaching especially after the spikes in Gamestop, AMC, and other stock to learn the basics. I self taught myself how to invest beginning at the age of roughly 18 and have never stopped. To be a good investor and ensure you are not gambling (speculating), I'll cover (hardest parts of investing in RED):

Budgeting 101 - How to Fund Ur Investments?
Why Stocks as an Investment?
What is Ur Investment Profile + Personality?
How to Pick Stocks?
When to Buy Stocks?
How to Enter My Trade?
How Many Stocks Should I Own?
When to Sell Stocks?
Am I Speculating (Gambling)?

Investing in Your Health

I miscalculated and dropped the ball on one of my most important pillars, the "Health" pillar. First is accountability, so I ultimately blame myself. I'll be honest, my calculation was I'm young...I can rip and run the mean streets of Corporate America and gracefully exit the rat race around the age of 35. I tell people in life there are always trade-offs and opportunity costs and I gambled that a former 3 sport H.S. athlete, gym rat, college recreation gym user, and even early adult life YMCA member would be able to stave off my "Corporate 15". That's my take on the Freshman 15 you gain in college. I travelled as a consultant for many years and our typical lifestyle was eating out daily and back to the hotel. Back then not every hotel had a gym and to make matters worse, we worked hard. I often traded relaxing, meditating, exercising for working, drinking, and eating out with coworkers. When I came home, I lived in a fancy apartment complex that had an indoor basketball court/gym, well populated exercise room, and an indoor movie theater. But I was rarely home. As a consultant I once got the designation of being a road warrior --- on the road for over a 100 days within the year. 

Then came life in the office. Being a person a color, I adopted the model of getting into the office early and staying late. I was even chastised by fellow co-workers for delaying my participation in their weekly basketball games...I didn't want the boss to think I was a slacker. So I rarely left early but I participated to manage the image of me not wanting to be a team player. My solution I joined the weekly game but came into work early so I could leave on-time to make the games even though my peers rarely changed their schedules. Back then I lived by the office, which instead of being located in the great city of Chicago was out a good ways in the suburbs. Closer to some of the swankiest and highest priced zip codes in the Chicagoland area. This was another of those secrets we deal with in Corporate America. Many office parks are near where the well heeled live and rarely reside in the our city centers and hardly ever near communities of color. To put it in perspective, we had a good swatch of our workers who commuted from Wisconsin...yep you heard me right. But head down, work hard, I'm a team player and long trips to the city on the weekends to live it up or as my pals in the United Kingdom say to get some culture. My apartment had a room  sparsely populated with a machine or two and I wasn't much of an outside walker or runner. To hit my financial goals, I made a trade-off and didn't join the big gym clubs popular in the suburbs a little over a decade ago. I used the tiny workout room in my budget apartment and drove everywhere I went...classic suburban living.  But stop, who's to blame...ME. I am big on accountability and this is a good example of trade-offs and I needed more balance. Notice one thing that I didn't deploy in my toolkit that should have been...a "MINIMUM BASELINE". In cybersecurity we use this minimum baseline to set a security standard for all of the information systems under our control and by not consistently working out and getting annual physicals --- I didn't know my own baseline. 

More to come on Investing in Your Health in Pt 2. 

How to Buy Stocks

So knowing when to sell stocks OR anything in life is arguably the hardest thing to do. When should you sell your house, stocks, car?? The second hardest question to answer is how should I find stocks to buy. So let me take you back in the day, I used learned the following things when I first got started: 

1) I read everything I could about Warren Buffett and realize to invest you need to know your investing personality. More to come on this but I often find your real life personality mirrors your investing.
High Risk/Reward personalities might like the flash of buying stocks like Ferrari (RACE), Tesla (TSLA), Louis Vuitton Moet Hennessy (LVMH), or trading high flyers, day trading, and high risk high reward penny stocks.
Techy personalities may migrate to FAANG stocks. Facebook (FB), Apple (AAPL), Amazon (AMZN), Netflix (NFLX), and Alphabet (GOOG) - parent company of Google...the G in FAANG.
Corporate personalities may like Ford (F), Goldman Sachs (GS), Procter & Gamble (PG), Microsoft (MS), Caterpillar (CAT) --- companies many of my peers wanted to work for when coming out school.
Cost Conscious personalities may migrate to companies meet analytical thresholds. We call that value investing. Sometimes the names are boring but they are steady and pay a dividend (which is the equivalent of getting a stimulus check every quarter): General Electric (GE), Real Estate Companies, Oil Companies, and Utilities like electric, cable, phone, and retail companies.
Loner personalities may gravitate to companies that don't get a lot of hype, quirky, are getting bullied, etc. What comes to mind here are clothing company Skechers (SKX), weed company Tilray, and Collectors Universe (CLCT) a collectibles company that grades things like baseball cards.  Then there a bullied companies (often for good reason) which fall out of favor on Wall Street for messing up: 
Tesla - because Elon Musk was being targeted for his tweeting and 420 comments, 
Lululemon - when their stock got beat up because their CEO appeared to mock curvy women
Gamestop - attacked by short sellers

I believe most people will gravitate to one or two categories. Take me for example, I resonated with Warren Buffett and have read tons of books and articles about the man. He comes across as a cost conscious value oriented guy and that defined me -- simple, no frills, no gimmicks, give me value type of style. But I also am a contrarian and tend to go against the crowd. So when I'm not looking for value stocks, I often look for reasons why the carbon industry was so against Tesla, redemption in Lululemon (after getting rid of their CEO), Gamestop providing a need for many communities that may not always have internet to download games, Disney and other retail companies getting beat down during COVID-19 lockdowns. I like the quintessential story of the getting knocked down and getting back up. That story of opportunity was my family's story. My father and mother, hard working immigrants, came to America worked some of the least flashy jobs but got it done. My father mocked for his West African accent and Ph.D degree and being told you're overqualified. I often look to where cancel culture strikes in the stock market and I bet that if at first you don't succeed, dust yourself off and try again. 

Prism - A look at African + African American Investing

1) Esusu - A company with African co-founders makes me proud: 
Why I'm Watching: 
I like to challenge myself. When I cut the cord, I lost the ability to watch CNBC. So I challenged myself to simply listen to the broadcast on Tune-In Radio. When I heard them announce a company called Esusu, my head turned. I had heard this termed used so many times in my African community. It means to pool money together and usually each week or so the group shares the pool money with one member. So it creates the lottery feeling of getting a big payment once every "x" month once it's finally your turn to receive the payout. Well I listened to Abbey Wemimo, co-founder of Esusu, talk about how he helped to start the firm. I even reached out on LinkedIn looking to connect and as an accredited investor I hope to invest and fund companies like his in the future.

2) The Coinbase Remix - How African-American Rappers and Athletes are Diversifying 
Why I'm Reading: 
For those of us that follow the markets, we were BLOWN away by the opening day value of Coinbase a digital exchange where you can buy, sell, and securely store cryptocurrencies like Bitcoin. They became a public company recently and for us regular folk that is similar to baby being born. They were a private company and once they became public the baby popped out and but this baby was valued @ roughly $100 Billion dollars. So I know that many investors were dancing because they cashed in big time. Some of those investors I was proud to say were African-Americans like rapper Nas (Nasir Jones) who you all know I have in my Top 5 rappers of all time and National Basketball player Kevin Durant. Nas reported earned a $100 Million payout from this investment word on the street is KD cleaned up big time as well. I am happy to see these entertainers diversifying their investments...you will not rap and play ball forever. Very proud of these young brothers.

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