Time to get back to the basics. I've been laying the ground work for how to build a successful business, but it's time to get back to the basics of investing. Remember, investing is something every person should consider once you pay down your debts and establish a rainy day fund (savings account). In my perfect social media world, people would go viral for:
- Paying off their school debt
- Putting off unnecessary purchases
- Improving their credit score
- Hitting their retirement goals
While I personally turn off the tweets and so-called influencers, I do not deny the irrational impulses of the masses. Everyone wants instant gratification, personalization, and to think they are influencing someone else's opinion. So I try to keep it simple by recognizing the trend: "Content Is King". Some of my recent investments over the last few years have been media AND social media stocks:
Social Media - Twitter (TWTR); Facebook (FB); Snap (SNAP)
Media - Time Warner (Acquired); Time Warner Cable (I think Acquired), AMC Theatres (AMC); ROKU (ROKU); Twenty First Century Fox (Recently Acquired); Verizon (VZ); Disney (obtained through FOXA shares)
Sports - Manchester United
My investing logic is simple. With cutting the cord coming and the fact that I DVR record and stream most of my television viewing due to my busy schedule, I want to own the content and pipes. My influencers love Netflix, Apple TV and Roku and I buy the content that they are paying top dollar for to watch on all their devices. Because everyone is giving themselves (free content) away for free on Instagram, Snapchat, Facebook, and YouTube for cheap...my investments are focusing on content specifically Sports. Why!! Because Sports is one of the last few things that people WANT to watch live. Take March Madness, NFL, NBA, and the English Premier League. This is amazing content bringing lots of viewers to the media stocks listed above. The games and players are the real influencers and it actually drives more business. You do not have to believe me, just look at the how your favorite politician has flipped in the last decade. Very soon, a majority of states will allow legal sports betting to cash in on the trend. If you do don't know now ya know: Fan Duel, Draft Kings are partnering with major sports leagues to get everyone betting Billions of dollars. What am I watching next:
Media - CBS (CBS), Liberty Media, Madison Square Garden
Sports Betting - Ceasars Entertainment (CZR)
The value is there for good content. I owned and watched Twenty First Century Fox's stock skyrocket as multiple companies fought to buy it out and Disney eventually paid top dollar. Then I inherited a new company with AMAZING content Disney. Every movie my daughter watches 50 times over are Disney movies. And sports is the Top Dog!
URB Prediction: So I think Ceasars and their big bets on online gambling are good for business and they will be bought out in the next few years. If the NBA, NFL, and MLB were smart...they would form a consortium and purchase Ceasars outright.
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